Book Marketing Help from Lainey Cameron

More interested in more free marketing resources or one on one consulting? (those are the links to those!)

12 Weeks to Book Launch Success

Building a successful book launch is possible as a new author—even without a massive social media following.

Does this Sound Like You?

✓ Excited about your book launch
✓ Overwhelmed by where to start with marketing?
✓ Confused about timing—what needs to happen when?
✓ Unsure which tactics are worth your precious time and money?
✓ Terrified you'll miss something critical and blow your chance at launch success?

You're not alone. Many authors get terrible advice, and waste thousands on ineffective tactics.

What If You Could Launch With Confidence?

Imagine how it would feel to…

✓ Know with certainty you've built the best possible launch plan for YOUR book
✓ Avoid wasting money on shiny tactics that don't sell books
✓ Have a proven framework covering awareness, credibility, and reasons to buy
✓ Build your plan alongside other smart, supportive authors
✓ Launch successfully without depending solely on social media
✓ Start your author career with momentum and confidence

This isn't just possible—it's exactly what I’m proud to see my students achieve.

In the 12 Weeks to Book Launch Success mastermind program, I work one on one with a group of authors and help you create a plan to successfully launch your book.

*** Groups usually fill fast. If you might be interested, I encourage you to join the waitlist and be the first to hear when registration re-opens.

The next groups start in October 2025 and March 2026 (limited spots available).

Don't hesitate to reach out with questions - email Lainey at 12weeks@laineycameron.com

Past Students (all agreed to be testimonials):

Scholarship Program

The goal is for each cohort of the 12 Weeks to Book Launch Success program to offer at least one scholarship opportunity (no cost program registration) to a writer from an under-represented group.

Learn more and apply here.

More About 12 Weeks to Book Launch Success

Create a launch plan without breaking the bank or burning out on social media.

By the end of the 12 weeks you’ll have a simple, complete launch plan for your book. We’ll also talk through different budgeting options, and how to think about where to spend your precious funds.

We’ll focus on everything from the basics of how to identify your target reader, choosing the right Amazon categories, finalizing your book description, the easy (less stress way) to ask for author endorsements, how to get early reviews, where to generate awareness and how, including how to pitch and appear on podcasts and in media.

But most importantly where to focus your precious energy!